Have you ever received a gift and felt butterflies in your stomach just because of the wrapping?
Well, that’s exactly how the power of packaging works!
According to Ipsos, 72% of shoppers admit that they’re swayed to buy a product just because of its custom packaging design.
In the world of online shopping, a fun, and unforgettable unboxing experience could be the perfect recipe to make your customers come back for more.
So let your imagination run freely and strive to create an unboxing experience your customers will forever remember!
‘First impressions last.’ Nothing beats the extraordinary feeling of being special, right?
The emotion, anticipation, and connection you establish with your customers during their first time buying from your store can create a long-lasting relationship. For sure!
Just think about it — let’s say you bought exactly the same product from two different stores. The first one arrived in perfect condition but packaged in a plain and simple box.
The second one also arrived in perfect condition, but this time it’s packaged in a special wrapper, with colorful ribbons, and even includes a handcrafted thank you letter with your name on it.
Now, let me ask you this — from which store would you buy again? The first one or the second one? I’ll let you answer that for yourself!
See? So if you’re still using some boring boxes for your product’s packaging, this is a sign for you to upgrade.
According to Pregis, excellent packaging increases customers’ perception of the product's value by 45%. That’s a lot!
It’s true. A packaging’s primary purpose is to protect your product from potential damages during transit.
But hey, it doesn’t have to be limited to just one purpose!
You can always hit two birds with one stone by letting your packaging captivate your customers’ interest.
With a little bit of creativity, you can transform your packaging into a grand introduction to your company’s wonderful products!
And guess what? Based on Globe Newswire’s survey, about 67% of consumers agree that they’re influenced by the packaging material of a product they buy!
Not only that, but Packaging Digest also proved that upgrading your package isn’t a one-hit-wonder. 52% of consumers actually plan to make repeat purchases from online merchants that deliver premium packaging.
See? These stats are speaking facts! Settling to use plain packaging for your business is like letting a golden opportunity slip out of your hands.
So make sure to upgrade your packaging now!
Now, let’s focus on how you can make your packaging a powerful marketing tactic. Because let’s face it — a box has never been just a vessel. It’s something more!
One way to look at it is by thinking of your box as your brand’s personal spokesperson. It should be able to promote and market your company on your behalf at all times.
Here's how your packaging can tell a great story about your business:
Don’t let your packaging be something that your customers would immediately throw away after receiving your products.
Strive to develop packaging that would make them cherish the memory of ordering from your store. How? By focusing on each tiny detail that matters!
Let your box do the talking. Make it highlight your brand’s uniqueness, creativity, and commitment to its customers.
Making your customers feel and know that what they ordered is specially created for them goes a long way. And one way to make them feel special is by creating custom packaging!
Remember, your goal now is not only to create packaging that protects your products but one that’s also able to communicate to your customers!
Sometimes, all you have to think about is how you can make your customers smile upon receiving their orders.
After all, what you wanted to create is a connection with them, right? So treat your customers as if they were your closest friends, family, and even loved ones!
Did you know? MacFarlane Packaging even found out that customer loyalty can increase by as much as 40% when personalization is used in packaging.
See? So never hesitate to go the extra mile and include customized notes, vibrant graphics, or cute decorations to make a long-lasting impression.
Trust me, these little touches do wonders for your customer’s satisfaction!
Nowadays, the more environmentally conscious your business is, the better! Let’s face it — pollution is absolutely getting out of hand.
So make sure to join the movement by using sustainable packaging for your products!
Hey, it does more than just help to make the world a better place. It’s also an effective strategy that boosts your brand’s image and increases customer approval!
Showing your commitment to helping the environment and aligning your brand with your customers’ values is a great way to enhance your reputation.
Oh, and get this — Meyers said that 73% of consumers prefer eco-friendly packaging. See? Make the switch to biodegradable or recycled materials now!
Ah, of course. We’ve been talking about a lot of things to upgrade your packaging into special and stylish designs, right?
But let’s not forget the main purpose of your packaging. The safety of your products always comes first. Everything that follows is just a bonus. Remember that!
No matter how beautiful and impressive your packaging is, if the product inside it is damaged or broken, then it’s all useless.
Make sure that your company uses high-quality, reliable, and protective packaging materials so your product reaches your customers safely. A damaged item can harm your brand’s reputation permanently, so be careful!
In the world of E-Commerce where competition is at an all-time high, one of the best decisions you can make to gain an edge is to invest in high-quality packaging.
Why? Well, not all boxes are created the same. There are types of boxes that are more durable and reliable, yet more expensive. But hey, they’re definitely much more worth it in the long run!
In fact, Westrock confirmed that investing in packaging is the most impactful action that a brand can take to improve customer satisfaction. Especially in terms of safety and reliability!
Oh, and choosing the right material for your packaging such as paper and cardboard also affects customer satisfaction.
According to Globe Newswire, 63% of consumers agree that paper and cardboard packaging makes a product seem more premium or high quality.
So, if upgrading your packaging is one of the last things you want to do for your business, then better shake things up.
I’ve said it again and again but I’ll emphasize it once more — packaging isn’t just a mere container, it’s an emotion, an experience!
So yes, it absolutely matters. And here are the four major reasons why:
They shipped their products in — are you ready for this? — pizza boxes! Yes, and it absolutely works because it echoes their brand’s fun and innovative culture.
In Canada Post, one way to know if your packaging will be able to withstand the procedures is by holding your package at arm’s length and then dropping it to the ground. If your product remains intact, then your packaging is good!
However, the rumble and tumble that your packaging will face on Amazon is a different story. It’s estimated that your package will drop eight times at a height of 5 feet each during the handling procedure. Ah, that’s harsh indeed!
I know, you’re right. Custom packaging is definitely an additional cost.
But hey, I’d like to look at it as more than just an extra expense. I prefer to see it as a strategic investment!
One that would ensure product safety, effectively promote the company, and most of all, establish customer loyalty. See? Not so bad at all, right?
If you play your cards right and use this strategic investment to your advantage, it would definitely do wonders for your brand!
Ah, we’ve now explored the amazing world of packaging!
I hope you understood how a simple tweak of creativity can greatly impact your customers’ experience and business growth!
No, your product’s packaging doesn’t have to be expensive and complicated all the time. It just needs to hit the right mark.
Keep in mind that your packaging also represents the brand’s values, character, and culture. It’s an extension of what you are as a company. So make the most out of it!
However, let’s face it — upgrading your packaging is indeed an investment. And it also comes with a hefty price tag.
So if you’re wondering where to get that extra budget to upgrade your packaging, look no further — Buster Fetcher is here to lend a hand by seizing every opportunity to reduce your shipping costs!
We specialize in claiming refunds for your late-delivered packages, getting personalized reports based on your company’s shipping profile, negotiating better shipping rates, and more!
All you have to do is to subscribe to our services and we’ll work relentlessly to recover the amounts owed to you by shipping carriers like Canada Post, FedEx, and Purolator.
The great news is that you can reinvest your shipping costs saved by Buster Fetcher into something that can further grow your business — custom packaging.
So, what are you waiting for? Sign up now and together, we’ll start winning!
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